Clothing Brand Called New In: Everything You Need to Know

Overview of Clothing Brands Called “New In”

The term “new in” refers to newly arrived items in a clothing store or brand’s inventory[1]. These are typically the latest fashion pieces or seasonal items that brands promote to showcase fresh styles and trends[5]. Major clothing retailers like The White Company highlight their “new in” sections online and in stores to attract customers seeking the newest fashions[1].

While “new in” items cater to current trends, this does not necessarily mean the quality is lacking. High-end brands that produce luxury clothing can also maintain well-constructed “new in” pieces each season, using fine materials like cashmere[1]. Affordable fast fashion brands additionally focus on speed in bringing the latest trend-driven styles to market[5]. So “new in” encompasses both ends of the price and quality spectrum when it comes to clothing.

Assessing Quality in Clothing

When evaluating the quality of clothing, whether labeled “new in” or not, there are several key markers to look for. These include:

• Fabric – High quality fabrics that are thick, substantial, and use natural materials generally last longer and perform better[11][15]. Synthetics may be cheaper but tend to wear out faster.
• Construction – Finer details like lining, seams, and pattern cutting demonstrate attention to quality dressmaking and design[7]. Mass produced items often cut corners here.
• Country of Origin – While not a perfect indicator, clothing made in countries with higher labor standards and regulations tends to be better constructed[15].
• Brand Reputation – Well-established brands known for quality, like L.L.Bean or Patagonia, are safer bets for durable clothing than fast fashion players[3].
• Customer Reviews – Reviews highlighting durability over years of use help identify truly high quality items[4]. Lack of reviews for a product can be a red flag[12].

While higher quality clothing comes at a higher price, it pays dividends over time through better fit, comfort, and longevity[25].

Recommendations for Consumers

For consumers seeking quality clothing that will last, here are some top recommendations:

• Carefully inspect clothing construction in person whenever possible, feeling fabric weight and sturdiness[11][21].
• Check the fabric composition and country of origin listed for items purchased online[11].
• Read through customer reviews on retailer websites as well as third party sites to identify durable products[4][12].
• Consider buying key wardrobe staples from reputable mid-tier brands known for quality, like Everlane, Naadam, or Cuyana[3].
• Shop vintage and secondhand stores to find well-constructed pieces that have already stood the test of time[7][11].

The most sustainable option is ultimately to buy less clothing overall, and focus purchases on thoughtfully-made staples that will endure for years to come[25]. High quality garments deserve a place in every shopper’s wardrobe.