Welcome to this exciting article that will answer the burning question: Who owns Obey Clothing? If you are a fan of this urban streetwear brand and want to know all the juicy details about its ownership, then you are in the right place. Get ready to uncover the mystery behind Obey Clothing’s ownership and dive deep into the world of this popular fashion brand.
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The Answer: Unveiling the Owners of Obey Clothing
So, who exactly owns Obey Clothing? The brand was founded by street artist Shepard Fairey in 2001. Fairey’s artistic talents and passion for activism led him to create Obey Clothing as a way to spread his message and art through wearable fashion. With his unique style and politically-charged designs, Fairey quickly gained a following, and Obey Clothing became a household name in the streetwear scene.
But ownership of Obey Clothing goes beyond just Shepard Fairey. In 2014, Fairey sold a 50% stake in the brand to Iconix Brand Group, a well-known brand management company. This collaboration allowed Obey Clothing to tap into Iconix’s resources and expertise, propelling the brand to even greater heights. Fairey remains actively involved with the brand as both a creative force and a co-owner, ensuring that Obey Clothing stays true to its roots.
Things You Should Know About Obey Clothing’s Ownership
Shepard Fairey as the Founder: Shepard Fairey, the talented street artist known for his iconic “Hope” poster of Barack Obama, is the creative genius behind Obey Clothing. His unique vision and artistic skills have shaped the brand’s identity, making it a staple in the streetwear community.
Iconix Brand Group Partnership: In 2014, Fairey decided to partner with Iconix Brand Group, a leading brand management company. This collaboration brought Obey Clothing access to Iconix’s vast resources and retail connections, helping the brand expand its reach and grow its business.
Fairey’s Continued Involvement: Despite selling a stake in the brand, Shepard Fairey remains actively involved in Obey Clothing. He continues to be a co-owner and plays a crucial role in maintaining the brand’s authenticity and creative direction.
Tips for Navigating the World of Obey Clothing
Stay True to Your Style: Obey Clothing is all about self-expression and individuality. Don’t be afraid to embrace your own unique style and incorporate Obey’s bold designs into your wardrobe.
Keep an Eye on Collaborations: Obey Clothing frequently collaborates with other artists, brands, and organizations to create limited-edition collections. Stay updated on these collaborations to snag exclusive pieces and support your favorite artists.
Follow Obey Clothing on Social Media: To stay in the loop about new releases, sales, and events, make sure to follow Obey Clothing on social media. This way, you’ll be the first to know about any exciting updates or promotions.
Shop at Authorized Retailers: To ensure you’re purchasing authentic Obey Clothing products, always buy from authorized retailers. This not only guarantees the quality of the items but also supports the brand and its official partners.
Explore Obey’s Artistic Roots: Obey Clothing is deeply rooted in street art and activism. Take the time to learn about Shepard Fairey’s artwork and the messages behind his designs. It will deepen your appreciation for the brand and its ethos.
Frequently Asked Questions About Obey Clothing’s Ownership
Is Shepard Fairey still involved with Obey Clothing?
Yes, Shepard Fairey is still actively involved with Obey Clothing as both a creative force and a co-owner. His artistic vision continues to drive the brand’s direction and ensure its authenticity.
Who owns the majority stake in Obey Clothing?
Iconix Brand Group owns a majority stake in Obey Clothing since Shepard Fairey sold a 50% stake to the brand management company in 2014.
Has Obey Clothing’s ownership impacted its designs?
No, Obey Clothing’s ownership change has not impacted its designs negatively. Shepard Fairey’s continued involvement ensures that the brand’s artistic integrity and unique style remain intact.
Where can I buy Obey Clothing?
Obey Clothing is available through various retailers worldwide. It’s best to purchase from authorized retailers to ensure the authenticity of the products.
Does Obey Clothing support any charitable causes?
Yes, Obey Clothing has a history of supporting charitable causes. The brand has collaborated with organizations like The Art of Elysium, producing limited-edition collections to raise funds for important causes.
Related Topics to Explore
Shepard Fairey’s Artistic Journey: Delve deeper into the world of Shepard Fairey and explore his incredible journey as a street artist, from his iconic Obama poster to his other notable works.
Iconix Brand Group’s Portfolio: Learn more about Iconix Brand Group and its portfolio of renowned fashion, sports, and entertainment brands. Discover how the company has successfully managed various brands.
The Influence of Streetwear Fashion: Dive into the world of streetwear fashion and explore its impact on the fashion industry. From its humble origins to its mainstream popularity, streetwear has significantly shaped modern fashion.
There you have it! Now you know all about the ownership of Obey Clothing and the key players behind the brand. Keep rocking your favorite Obey gear with confidence and stay in the loop for the latest releases and collaborations. Remember, Obey Clothing is more than just a fashion brand – it’s an expression of art and activism!
